About a quarter of the way into the premiere episode of HBO’s “True Detective”, Matthew McConaughey’s character, a detective named Rust Cohle, beings to wax poetic. Riding as the passenger in a prototypical detective sedan, Cohle stares glumly out the window and rambles on as his partner, Marty Hart, played by Woody Harrelson, listens in:
“Human consciousness is a tragic misstep in human evolution.”
Netflix doesn’t want to be an “online Blockbuster” anymore. The DVD rental and streaming behemoth has spend years dealing with content providers, haggling deals and increasing payouts customers latch onto the idea of non physical media being beamed directly into their TVs. All of Netflix’s recent actions, including the ill-conceived (although business-logical) Qwickster service, have been a part of the company’s realization that the money in television and movies doesn’t come from leasing content from production companies. Netflix has realized that the real money comes from creating content.